CCLF Case Study – Content Strong Communications

Case Study: Canadian Children’s Literacy Foundation

Launching the “Lost & Found” Campaign with Impact

Empowering 5,100 Children Nationwide Through the “Lost & Found” Literacy Campaign

Introduction

The Canadian Children’s Literacy Foundation (CCLF) is dedicated to promoting literacy initiatives across Canada. When CCLF launched their innovative “Lost & Found” campaign, designed to help children impacted by the pandemic build crucial literacy skills, they sought my communications and event management support to ensure a successful launch and nationwide impact. This multi-faceted campaign, backed by significant investment from government partners, involved workshops, a digital exhibit, and a culminating online gallery showcasing children’s stories.

The challenge: a lean team with ambitious goals

CCLF faced the challenge of managing a high-profile campaign launch with limited internal resources. They needed to:

Coordinate a nationwide launch: Effectively engage stakeholders across Canada and ensure consistent messaging.
Manage a high-profile dignitary: Provide seamless support and logistical coordination for Astronaut Col. Chris Hadfield, a CCLF board member.
Execute a flawless launch event: Plan and manage event logistics, budget, vendors, and materials.
Develop impactful communications: Create compelling content to promote the campaign and engage various audiences.

Impact

Without adequate support, CCLF risked:

Limited campaign reach: Reduced awareness and participation in the “Lost & Found” program.
Inconsistent messaging: Diluted brand identity and potential non-compliance with partner agreements.
Inadequate dignitary support: Potential damage to the relationship with Col. Hadfield and negative impact on CCLF’s reputation.
Strained partner relationships: Potential dissatisfaction from government partners due to low program participation.

The solution: Comprehensive Project Management and Communication Expertise

To address these challenges, I provided comprehensive support, encompassing:

Project Management & Stakeholder Engagement: Defined project needs, developed timelines, and coordinated with stakeholders nationwide.
Event Logistics: Managed all aspects of the launch event, including vendor coordination, dignitary support, and media relations.
Content & Communications: Created impactful materials for various audiences, including media Q&As, news releases, facilitator guides, and social media content.

Implementation Steps

Developed a detailed project plan and managed all logistical aspects of the launch event.
Provided dedicated support to Col. Hadfield, ensuring a positive and impactful experience.
Created a comprehensive suite of communication materials for consistent messaging and media outreach.
Coordinated with stakeholders across Canada to ensure successful program implementation.

MY Expertise and Value

Stakeholder Engagement: Leveraged my experience in leading large-scale consultations to ensure effective communication and collaboration with diverse stakeholders.
Content Strategy & Creation: Utilized my expertise in writing and storytelling to develop compelling content that resonated with target audiences.
Campaign Management: Drew on my experience managing multi-million dollar campaigns to ensure a successful launch and execution.

The results: a nationwide impact on children’s literacy

Increased program participation: 5,100 children engaged with the “Lost & Found” program.
Successful event execution: The launch event was flawlessly executed, generating significant media coverage (CTV News, CBC, CP24).
National reach: The campaign culminated in a pan-Canadian exhibition of over 1,500 children’s stories, showcasing the program’s impact
Empowered stakeholders: Stakeholders across Canada received comprehensive materials and support to effectively deliver the program.

Qualitative benefits

Enhanced CCLF’s reputation as a leader in children’s literacy.
Strengthened relationships with government partners and stakeholders.
Provided valuable literacy resources to thousands of children across Canada.

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