A boutique communications consultancy offering businesses of every size, communications advice, facilitation, and production. Services are tailored to the diversity of each audience and the singularity of each brand.
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Sharlyn Carrington
Sharlyn is an award-winning creative communications strategist, diversity advocate, consultant, speaker and facilitator with 16+ years in public and private sector communications.
Throughout the breadth of her career, Sharlyn has managed integrated PR and marketing campaigns, engaged key audiences, and advised executives, political leaders and business owners on how to build and maintain their reputations and brands.
Her public sector work led her to provide communications advice to over 12 cabinet ministers, two premiers, and develop campaigns and protocols for programs that supported underrepresented and vulnerable populations.
Her consultancy now advises businesses of every size, many in the postsecondary, mental health, real estate, and tech sectors. She provides strategies to strengthen brands, manage reputations, and develops communications and protocols that encourage trusting dialogue particularly from an inclusion and equity lens.
As an inclusion advocate, equity trainer and speaker, her master’s research and lived experience has contributed to a robust conversation about the lack of diversity in Public Relations and effective avenues for change. Sharlyn co-founded the Anti-Racism in Public Relations Conference, which attracted over 600 communicators to address anti-racism in the industry, and has been featured on diversity podcasts and in publications related to this work.
A seasoned project manager and a member of the Canadian Centre for Diversity and Inclusion, Sharlyn holds a master’s in communications management from McMaster University. She also holds a graduate certificate in public relations from Humber College, and certificate in leadership and inclusion from Centennial College.
With a focus on inclusive communications, Principal, Sharlyn Carrington offers the gold standard of consulting services including strategy, copywriting, facilitation, and training as you build your communications capabilities, strengthen your team and connect with your surrounding communities.
Regardless the size, industry or sector of your business you need to effectively communicate with your employees, customers, investors, clients and/or stakeholders. CS services help you engage with your multiple audiences. We offer three streams of service:
1) Advice – provide recommendations on how to reach those audiences or solve a particular problem
2) Production – execute your communications plans/programs by developing products and materials, and
3) Facilitation – provide tools, templates and training so your team can effectively and efficiently communicate yourselves.
View offered services or book a discovery call.
Yes! A general price list is available, however each company and project is unique. Your project may be better suited to a custom package depending on your needs.
Get the general price list or book a discovery call to discuss your specific needs.
Discovery calls are free 15-minute virtual touchpoints. They do three things:
1) Get to the root of your challenges
2) Provide early identification of the best service solutions offered
3) Begin relationship building, as we gauge each other’s personalities for our future work together.
Often discovery calls are followed by an estimate or proposal based on your needs.
A strategy session is a way of building an on-the-spot communications strategy. It’s a great option for clients who have a specific problem, challenge and/or immediate goal in mind. It’s one-part discussion, and one-part plan building. A session, although only one-hour in length, is more than just a meeting, it’s a combination of three distinct tasks:
Yes, discovery Zoom calls are free and scheduled for 15 minutes per organization. This is a great way to clarify challenges, propose impromptu service solutions, determine feasibility based on timelines and availability, and gauge personalities for future working relationships. Free resources and guides are also available.
Download a free resource or book a free discovery call today.
Content strategy is almost operational. It’s about what you produce, how you produce it, what channels you may use, and typically is only focused on one communications goal.
Communications strategy is the big picture. It connects back to your business goals, identifies your core audiences, and determines the best ways to connect, sell, or engage with your audiences to reach those goals. It sets the tone, by clarifying your value proposition and solidifying the messaging used to share your value with the world. From marketing to fundraising to resolving reputational crises, communications strategy is your guide for everything that you do to reach your audience.
Book a discovery call, and we can determine your next steps in reaching your goal.
Absolutely. Sometimes clients just want to tell a story/develop content for a particular audience and don’t have the in-house resources to do it. CS writing support is typically priced unique to each project, and the messaging created is original, SEO rich, and evergreen (can be used for multiple purposes).
Social media is a tactic used to carry out a specific strategy and achieve a particular goal. I can help you develop your strategy, understand who you want to reach, what tools (like social media) to use, and develop the messaging that guides all your social media content. To be effective, social media community management requires a significant time and resources commitment, which CS does not provide outside of an ongoing retainer or bigger project.
“I started this consultancy for more control over who and where I devote my expertise and efforts. I wanted to do my best work for companies that mattered. I am committed to learning, and above all, I want to work with organizations that are eager to learn, improve, and adapt.”
Openness is key to mitigating risks, improving where there are challenges, and managing expectations.
All ideas are relevant. My best work should be your crowning achievement. We work together to make your vision a reality.
ALL stakeholders should be empowered to speak their truth and thrive. First, we uncover gaps, then we work towards authenticity and better service.
High-converting and impactful communications, always. My reputation and track-record motivate valued repeat clients.